Tuesday, October 5, 2010

Web Design and SEO, We Take Pride in being "Basic!"

Recently, one of our Tampa SEO clients wrote... "We have an extra one hundred dollars, can you get us back up to ranking one and two for our keywords/key phrases... *###*, Tampa , Tampa ****## ?"(We've used special characters to preserve our client's privacy!) It had been about a year or so since we had done any type of website optimization and although they were still ranking nicely-- they recognized that one and two placement on page one, is most always preferable.

Although we never guarantee placement, we know SEO basics and we understand what is and what is not necessary to get your Tampa website ranking in Google and the other major search engines. First and foremost, we keep our web designs and SEO approach basic for our Tampa clients. Since 2001, we have remained consistent in our SEO and SEM strategies. In business through a decade of massive technological change and online marketing strategies and techniques, we have had continued proven success utilizing the same "basic" approaches to marketing Tampa websites.

So many of our clients have in the past unfortunately spent their marketing dollars unwisely.  Hiring an affordable Tampa SEO and web design firm to build and/or update their website utilizing meaningful, keyword rich content that serves purpose to the engines as well as their viewer could have saved them money on many levels.  Many continued on monthly with campaigns and contracts when it was not necessary. Results could have very well been delayed based on budget constraints and other variants.
The majority of small business owners underestimate the value of adding a page or two their site. Fresh content, is worth it's weight in gold when worked properly. This task alone, coupled with a few of our other basic SEO tricks ( not tricks at all actually, just smart content writing and keyword anchoring with other content and design "must haves") is worth the minimal expense incurred. Within two weeks (or often times even less ) our clients will see a marked improvement in their organic ranking.  Affordable, painless and truly, quite basic defines our SEO service, and it's worked for our clients for nearly a decade.
Interestingly, while exploring other Tampa web design and SEO companies strategies and pricing, often times we begin to feel like maybe we were missing something, yet we are getting great results for our clients so what exactly is it that we're doing that enables us to charge so little to get like (stated) results?  (In short we ask ourselves... why don't we charge THAT?) Most SEO and web design firms in Tampa offer SEO services and make suggestions that seem so detailed and time consuming that one might believe that obtaining SEO services would prove to be far too costly for the site owner.  It may also leave one wondering... if it doesn't cost a lot, then how can it be effective? It certainly can give the wrong impression to a small  biz owner wishing to update and market their Tampa website.

So, how do we obtain results for our clients utilizing the "basics" of optimization, while keeping it affordable and why do the other Tampa SEO and web design firms imply that (they = the SEO firm) must jump through hoops of fire, often for long periods of time---to get results for their clients? I came to the conclusion that maybe it's not an intentional money making plot of the service provider. I took the high road and decided to avoid the conspiracy theorist train of thought---well, at least this time. I concluded that not everyone is swift at research, reviewing and producing keyword rich content on the fly. I realized that quite possibly it does come more naturally for some to produce and also work with a variety of subjects, industries and their content to create a quick return on the client's dollar--- plain and simple. I also considered that we do all of the work and do not employ any other service that may or may not contribute to the short or long term ranking of our client's site.
In short, we've always taken the basic approach to marketing and design-- And, even though the basics do have a tendency to change accordingly with time, as technology changes and alternative methods are discovered and tried...we stick with the tried and true. (If it's not broke, don't fix it?) So, although one might believe that basic means "boring" to us it means "simple." Keeping it simple for the client, has been our approach for nearly a decade and if it pleases our client, their visitors and the search engines, then who can beat that? Consistence in our marketing approach and stability in our pricing is what gets fine results for our clients, and we take pride in that basic approach. 

Form more information or to obtain SEO, fresh content or web design service, please call us directly at 813.948.1062 or email us at bagraphics@verizon.net
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